Why Purplebricks Left the United States—and Current State of U.S. Flat-Fee Realty Market

Purplebricks launched in New York, 2018. This was after German media giant Axel Springer made a $177 equity investment in the firm. The firm charges homeowners a fixed fee no matter if a property is sold or not. Purplebricks announced its withdrawal from the United States after two months of shattering its operations in Australia.

Coming to the United States took back the firm to status quo, different from the UK where their business has been built from the ground up. Purplebricks entrance into the USA market was expensive. The expenses for the first 8 months in the USA were double that in Australia. When Purplebricks entered the US it charged a flat-rate listing of $3200 and later went increase the price to $3600. From the time it got in the USA, Purplebricks recorded a 75% drop in valuation. The firm also faced a massive operating loss of $42.9 million in just a matter of 12 months. That was double the year before.

Purplebricks operations in the USA were turbulent, it had quick expansion plans yet little returns. The stock market price of the firm plunged 65%. The situation went from bad to worse when the chief executives of the firm in the U.S. and U.K. left the company in February 2019. It did not stop there, the global CEO and founder Michael Bruce also stepped down. The former COO Vic Darvey assumed the role as Chief Executive. The company blames the miserable performance to rapid expansions and investments. The company faced many challenges from investing in expensive markets, such as New York and Los Angeles.

Purplebricks took a much more traditional approach. It offered sellers varying fees that were charged only when a house is sold. This is a modified approach to the current flat fee market in the U.S. The firm claimed the approach was driven by customer and agent feedback. Purplebricks claimed customers would pay 5%-6% below the national average commission and agents would enjoy more flexibility to help build the business. Purplebricks said their footprint represented more than 20% of the existing addressable residential resale market.


When Should You Hire an Architect?

Today’s post is guest-written by architect Matt Falco.


There have been times when I have turned down a project. Mainly, due to it not being the right fit for my services. Not every building project needs architectural services, and I only want to take on jobs that are going to be a success for me and for my clients. Now, let me say that it’s ALWAYS a good idea to consult an architect first, before moving forward with your project. Though some municipalities require an architect for any building project, here is a list of projects that may or may not be a good fit:


Minor Building Repairs

If you are fixing a roof or replacing siding, you may not always need an architect. Especially, if you’re not trying to solve a design problem or look for alternative building materials.


Garages, Decks and Sheds

If you’re not looking to build somekind of innovative garage, deck or shed, it’s probably just fine for the contractor to design and build. If the design isn’t full-blown custom, there are plenty of off-the-shelf designs that can be tailored to your project.


I need it done tomorrow.

Here is another category where it might be too late for an architect to give any good suggestions. And, this is my most popular inquiry. If you are looking to do any kind of design project, you need time to design. Not a few hours, or days…  The best service an architect can provide you is to TRY TO SOLVE A DESIGN PROBLEM. If there is not enough time, a good solution may not be achieved.


Complex Projects

When you are thinking about a complex house addition or any commercial building project, you should be working with an architect. We are problem solvers. What is the hardest thing for an Owner to do? Let the architect solve the problem! It’s natural, but it can be really difficult for an Owner to let go. My best clients are the ones that let me do my job.


Budget Led Projects

If your project has a very limited budget, it would be a good idea to get an architect involved early. Going through the predesign process, solving design problems in the initial design phase, then working with the Owner to get competitive prices can really help define the project’s scope and ultimately, the budget.


Consult an architect as you are starting a project. And, ask them if they have ever turned away work!

How to Perform a Landlord or Realtor Background Check

You’ve found the perfect apartment or home and you love the neighborhood. The application has been approved, and you’re ready to sign as soon as the papers show up. Renting or purchasing a new home is an exciting experience, but don’t rush into the process because you’ve found the perfect home. Taking your time is essential to getting the best deal, and starting your research process with the landlord or realtor is the best way to go.


How much do you know about your soon-to-be landlord, management company, or real estate firm? A bad landlord can make or break a living experience, so it is essential to learn as much as you can about their building(s). Here are a few easy ways to check your real estate professional’s reputation before signing any documents.


Utilize search engines. A simple Google search of your landlord’s or realtor’s name, as well as the property address, will provide quite a bit of information. If previous tenants and clients have had a bad experience, they’ll likely post about it somewhere online. Check review sites like Yelp.


Search public records. Property information is often available via local government agencies, and you’re usually able to check for free. Your county courthouse should have ownership records searchable by address, so you can find out if your landlord owns the property directly or if they are acting in place of another professional. You can also search for code violations, foreclosure proceedings, evictions, and small claims court settlements—all of which should be red flags.


Get to know your future neighbors. If you’re moving into an apartment complex with multiple units (or a new development community), take a few minutes to walk around the grounds. If you see any other tenants or homeowners out and about, ask them about what it’s like to live in the facility. Be sure to ask how long they’ve lived there and how complaints are often handled.

Does Your Neighbors’ Age Affect Your Home Value?

Understanding the ages of the people around your home is an excellent way to begin assessing property value. Here’s how it works; jobs have caused rapid outmigration in small towns across America. Young, working-age people are buying housing in popular places to find better, more fulfilling, and higher-paying jobs. If you move to San Francisco to work in tech, you’ll be close to great tech companies, but you’ll have an incredibly difficult time finding housing.


The majority of the population in growing, high-industry areas are between 20- and 64-years-old. Places that have been abandoned by outmigration, then, skew 65-years-old or older. Essentially, wherever young, working-age people live, housing is in higher demand—and therefore less affordable. The highest concentration of working-age people is in San Francisco County. Here, the median home value is a whopping $1,359,000 (compared to the national median of just $217,300). One must only acquire an age demographic map to get an understanding of their home value.


There does, however, seem to be one place where this rule does not apply: The Sun Belt. Retirees move to warm, sunny, beautiful locations to live life in luxury, but their presence does not appear to disrupt home values. It appears that these locations, often coastal areas with balmy weather, offer enough amenities to attract residents regardless of age.


If you live in one of these low-valued places, don’t fret—there appears to be a new trend sweeping the real estate market. Young people are beginning to rely more on the gig economy and freelance work, which introduces a greater range of flexibility. Rather than moving to urban hubs in search of industry, individuals can now move to cheap, underdeveloped parts of the country and buy large homes for next to nothing. As the trend continues, we expect home values to rise while the median age dips.


What You Need to Know About the Fair Housing Act

As moving season winds down, we would like to take a moment to review one of the most important real estate laws in existence. The Fair Housing Act, landmark legislation that passed 50 years ago, is an essential part of renting and buying real estate in the United States. If you searched for a new home this summer, you likely saw the Equal Housing Opportunity logo on a landlord’s, real estate agent’s, or lender’s paperwork. This federal law, however, is more than just a logo.


Also known as the Civil Rights Act of 1968, the Fair Housing Act was signed into law by President Lyndon B. Johnson just days after the assassination of Martin Luther King Jr. The act itself prohibits housing discrimination based on race, color, religion, national origin, sex, disability, and familiar status. At the time when the act was signed, overt housing discrimination was a massive problem throughout the country. The segregation of whole neighbors and the outright rejection of qualified renters based on race made several parts of the country inaccessible to people of color.


Though the act passed, discrimination in the housing market continues to be an unfortunate reality. According to the National Fair Housing Alliance, over 25,000 housing discrimination complaints were filed in 2017. Over half of the complaints were based on disability, while around 20 percent were based on race. However, these numbers reflect only the reported incidents. The NFHA estimates that over 4 million instances of housing discrimination occur annually.


So, what does housing discrimination look like? Here are a few examples of discrimination people in protected classes have encountered.

  • A real estate agent tries to “steer” a buyer away from a certain neighborhood
  • A landlord tries to avoid renting to someone by saying the unit has been rented
  • A property management company refuses to rent to a family with children
  • A landlord evicts a person of color for a reason they wouldn’t evict a white tenant for
  • A landlord refuses to make reasonable accommodations for a tenant who is disabled.


If you have been discriminated against, you can take action by filing a complaint with the Department of Housing and Urban Development. You can also file a complaint with local housing resources, which can be found through the NFHA.

Pay Off the Mortgage Before Retirement?

Until recently, financial planners advocated for staving off retirement until individuals were able to pay off their mortgages. However, the tide is turning, and that same conclusion may not be the best choice for all individuals. Most experts will tell you to extinguish the mortgage before you retire, as you will be on a fixed income with reduced cash flow. The logic behind this is that you’ll need to budget harder to ensure you have cash available for essential living expenses. Additionally, you’ll likely need to pay for additional Medicare as you age. Additionally, some people fear losing their homes due to the inability to keep up with mortgage payments. This is the last thing a retired person will want to deal with.


However, times are changing, and many homeowners are carrying mortgage debt well into their 70s and 80s. In the 1980s and 1990s, it was common to pay off a mortgage in full before retirement. However, many people can’t afford to pay off the entire mortgage before they reach retirement age, often pushing retirement off in order to continue making mortgage payments.


This reality has created a trend shift. Fewer than half of all Baby Boomers are mortgage-free in retirement. A recent survey from American Financing found that 44% of 60- to 70-year-old homeowners will retire while still holding a mortgage. Additionally, with rising mortgage rates, future generations of homeowners will be facing the same problem. Increased household debt and the prevalence of low-down payment mortgages will continue to push payments well into retirement.


If you’ve reached retirement age and still have a few years left on your mortgage, you should not rush the repayment process. This could result in a lack of resources down the line, which can be dangerous in retirement. Additionally, many current homeowners have relatively low mortgage rates, meaning monthly payments may not be a huge burden in retirement. Putting money into an illiquid asset later in life may not be very strategic; if your money is tied up in a property, you may experience additional financial burden.


In the end, the decision to pay off your mortgage before retirement is entirely personal. Individuals should consider their retirement packages, savings, and monthly payments before acting.